“ai” means love in Japanese and Chinese.
“em” is the nickname for daughter Emi.
It’s a play on words and is pronounced “I am”
So the name of the company “ai em” means Love Emi or Love, Emi depending on which one of us is referencing it.
Naming the products and why?
There is a Japanese researcher, Dr Masaru Emoto that did a study on how water exposed to loving, benevolent, and compassionate human intention results in aesthetically pleasing physical molecular formations. Simply speaking, positive words transform the structure of the water and clears negative energy. Considering this, I decided that I wanted every product to have a name, something positive, an affirmation of sorts that you can speak into existence. The first product “I am blessed and beautiful” came to be because the name Emi means “blessed and beautiful” in Japanese.
BLESSED AND BEAUTIFUL, the gentle exfoliating cleanser is what launched this company. It’s an amazing formulation of tropical enzymes and love and intention. I wouldn’t have created it if there was something comparable out there. I hope you love it as much as we do.
Stay blessed and know that you are beautiful.
Love,
Emi & Meri
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